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Rick Soto

With over 15 years of experience in the marketing and advertising industry, I have cultivated an extensive expertise in the realms of cigars, spirits, and the cannabis industry. My journey has seen me not only operate and own dispensaries across California but also collaborate with esteemed publications like Enthusiast Report & Cigar & Spirits magazine, delving into the nuances of high-end luxury lifestyle. Through strategic marketing initiatives, branding endeavors, and innovative advertising campaigns, I have navigated the intricacies of these niche markets, leveraging my passion for the products and profound industry insight to drive growth and establish impactful brand identities.